The Land of Lincoln’s Beard
Project 8
Digital Experience
Insight
There are so many hidden odd and wonderful experiences and things to do throughout Illinois. How can we bring them to life in one experience?
Concept
What is it about Illinois that makes everything so much… better? Take Abraham Lincoln. Before he arrived in Illinois, he was a mild-mannered rail-splitter. After arriving in Illinois, he grew a glorious beard and became one of the most-beloved presidents America has ever known. Is it all by coincidence? Or is there a mystical force at work that makes Illinois better?
Website Experience
Like the good ‘ole websites of yesteryear, through this microsite users can enter into a wonderfully odd world that lies within Lincoln’s Beard. Interact with the character or element to find out about things to do in Illinois.
Mobile App
With this mobile extension, push content alerts users to unique events throughout Illinois and nearby attractions. Shake your phone and get a random recommendation served up as Beard thoughts.