CREATIVE CONCEPT
Discover an epic tale of tiny love with MiniAbe and whisk someone away to Illinois this fall.
“Whisked Away” is an homage to the famously gushy end scene from the 80s movie “An Officer and a Gentleman”, and features the song “Up Where We Belong”. It was designed to engage both longtime fans of the movie as well as those who have never seen it. It is also our first introduction of #MiniMaryTodd to the continuing #MiniAbe campaign.
CREATIVE COMPONENTS
• Broadcast & Online Video
• Website page
• Rich media placements
• Mobile engagement (MiniAbe selfies)
• Native placements
CREATIVE ACCOLADES
Chicago Bronze ADDY & Ad Week (Ad of the Day)