Print & Out of Home
Microsite
Aka, The Big Fancy Webpage of MiniAbe. His domain in the digital world and the place where all campaign elements point.
Social Relevance
He likes to be social and people like to be social with him.
Remember the Ice Bucket Challenge…he did it.
Lollapalooza
His partnership with 93XRT gave MiniAbe exclusive access to the Midwest's biggest music event.
Native & Social
When MiniAbe and Buzzfeed get together great things happen.
Like articles inspired by other famous rebels like Ferris Bueller and images recreating scenes from the movie.
T-Shirt Shoppe
A somewhat fancy name for merchandise designed in his honor.
Case Study Video
International Campaign
MiniAbe went abroad to markets like the United Kingdom, Germany & China. A long-form video allowed viewers a look at his favorite travels around Illinois.
Digital Video Series
A series of :15 seconds videos ran as pre-roll video and native placement. These individual videos gave UK and German country viewers a glimpse at MiniAbe's big American adventure.
