Consistency: the best brands have this in common. It’s the key to achieving an instantly recognizable design and voice. The Vrbo Style Guide is where anyone can find the answer to the question, “What’s on brand?”.

Color palette

Our palette is rooted in the colors of travel so we wanted to honor each color with a name from the sights and feelings that travel makes possible. La Clarée’s golden valleys. The Caribbean’s crystal blue waters. Moab’s red gradients. We want these colors to inspire people to get outside.

Typography

When seen in the wild, our typefaces express joy and connection with clarity, readability and versatility no matter the medium. The weights and angles of our Dala typeface families evoke the whimsy of vacation. Meanwhile, our workhorse typeface, Freight Sans Pro, feels friendly and familiar with its high legibility and practical proportions.

Voice & tone

Our tone creates an emotive connection with our travelers and partners. It is real, joyful and relatable and acts as a guiding light. Our voice leads back to our tone through different create expressions and messages while staying true to our brand’s overall tone.

Photography

Our photography shapes the way people experience our brand. The places and spaces within our library of imagery evoke the spirit of travel in a way that always feels natural and authentic. The moments we created in our photoshoots honor the power of our brand purpose — creating real family connections.

Motion

Playful, fluid and scaleable. Our brand’s motion is rooted in a kinetic language that guides how we form a connection to our customers. Our logo animation opens and closes the stories we share and helps guide the movement and pace of our content.

Credits

Client: Vrbo
Agency: Vrbo Creative Dept.
Role: Creative Director

BRAND GUIDELINES
— Vrbo Team —
Danny Parker
David Callaway
Anjli Mehta
Steph Davlantes
Rachel Cohen
Jake Mendez
Shawn Bueche

LOGO DESIGN
Agency: FÖDA
— Vrbo Team —
Jeff Williams