We launched an anthem to honor our purpose
Developed and shot by our internal team our brand anthem was created to showcase what really counts to us and to our consumers.
Opportunity led us to a new brand positioning
Perfect Match: Vrbo does the hard work of matching travelers to the perfect place to stay and reconnect. The “Stop Searching” video campaign was created to highlight the reasons why you travel and how Vrbo can provide the perfect space.
The campaign lives on at a global scale (8 countries and counting). Created with a modular framework it’s flexibility means it can highlight tons of amenities, locations and can scale for years to come.
We created a series of social videos to share our product
Developed to showcase our most important product features this series was concepted in partnership with Facebook Creative Shop and refined through user and live testing.
We highlighted our new pronunciation
We developed a logo that tells a story
Our logo creates a story of togetherness through the use of parallel lines — their paths often part, but eventually find their way back to one another. Our new logo inspired our new look and design feel. Developed by FÖDA design and executed by our internal team.
We celebrated and inspired our homeowners
We know that our homeowners enable our consumer’s experience so we wanted to keep them inspired by showing the emotions they help create through an anthem all their own.
We also kept the focus on our core benefits
Credits
Client: Vrbo
Agency: Vrbo Creative Dept.
Role: Creative Director
— Vrbo Team —
Creative
David Callaway
Danny Parker
Anjli Mehta
Caroline Costello
Jake Mendez
Giovanni Duena
Jahna Martell
Brand Strategy
Tannen Campbell
Kate Rush Sheehy
Val Moore
Melissa Peace
Liz Tavera
Program Management
Hayley McKeon
Steph Lenk
Film
David Bessenhoffer
Jason De La Rosa
Stuart Mydlow
BRAND ANTHEMS
Agency: Vrbo Creative Dept.
Production: Vrbo Film
STOP SEARCHING
Agency: Saatchi x Saatchi
Production: Prodigious
LOGO DESIGN
Agency: FÖDA