The Language of Busy Moms
Project 6
Insight
Life is frenetic. Expectations are high, burdens are many, vacations are few. And booking travel can feel like yet another chore. When we do have time to connect, we’re just telling each other how busy we are.
Concept
HomeAway speaks your language. We know that when you’re saying “I’m busy” over and over, you really mean “I need a break.” Instead of making vacation one more thing on your plate, we make it easy to book the perfect house for the perfect getaway for you and your perfectly busy friends.