Really Real Reality
Project 5
Product Launch Stunt
Insight
Kids thrive outside. But the allure of video games is one of the leading causes of kids staying glued to the indoors. And, videos games that aren’t like they used to be. The way we experience video games has transformed and enhanced making them even more enticingly real. Everywhere you look, it’s now virtual reality.
Concept
OFF! bug repellant wants kids to get out there and enjoy the real outdoors. Let’s turn virtual reality back into real reality, really.
The OFF! RRR Headset.
Made of a clear material. Branded by OFF! and released to the world in a very real way.
A headset in the form and shape of others, but instead of blocking out the light and viewing a digital world, this headset focuses on viewing the outdoor world around you.