Seasonal Campaign Video

Insight
Family travel decreases as the summer ends, schools begin and kids head back. But one audience group we saw tends to browse and book short getaways during the fall — couples. 

Concept
To honor the romance of fall-inspired couples getaways, we paid homage to the famously gushy end scene from the 80’s movie An Officer and a Gentleman. We even licensed the song Up Where We Belong. Through this campaign we also introduced #MiniMaryTodd to the longstanding #MiniAbe campaign.