The Power of Perception
Project 3
Social Experiment
Insight
We dress in clothes that express who we are and make us feel confident. Unfortunately, a stain on our clothes can change things. Based on consumer surveys we found there is a clothing stain stigma. Stains don’t just ruin your clothes, they change the way people view you.
Concept
A clothing stain can ruin not just the way we look, it can change how we are perceived by others. By staging and filming a social experiment experience and intertwining that content with scientific expert insights and data collected from our survey we will prove that a stain can change your story.
The Experiment Experience
An interactive art exhibit using portrait photography of different people, some with clothing stains, some without. Exhibit attendees reactions to different people (and their stains) are filmed. All content gathered is meant to dramatize the question, “does perception change when a person has a stain?”
Invitation
Participants from different age groups and cultural backgrounds are invited to experience the exhibit, and interact with a series of questions.
Viewers walk through the exhibit while hidden cameras and roaming cameras film their reactions to the portraits.
As viewers approach each photograph they will be asked a series of questions around certain scenes by our guides.
At the end of the experience, there is a reveal of the brand and one last display where we interview viewers.